Advertisements are Mental Pollutants - 641 Words

Advertisements are Mental Pollutants In the article â€Å"Brands R Us,† Stephen Garey makes a powerful argument about advertising. We need to change our views of advertising and fully recognize its powerful and collective effects. Focus groups and other forms of testing have proven that the majority of ads are useless and unsuccessful. â€Å"It’s been estimated that 80 to 85 percent of all advertising is neither consciously seen or remembered by the consuming public,† yet it is still in our brains. Nonetheless, there is a direct connection between an individual’s exposure to advertising and their product consumption. While we may not be paying much attention to each and every message that comes our way, the collective effect of all this advertising is quite powerful. â€Å"All during our waking hours, about 3,000 to 5,000 messages per day, per individual, are instructing us to buy.† There is little doubt that advertising as a whole strongly influenc es overall consumer behavior. Advertising is generally so carefree and amusing, that the collective messaging pratically gives us permission to ignore the long-term consequences of our daily purchasing decisions. We most certainly need to reduce consumption, we can take steps toward advertising less and consuming fewer unnecessary goods. On a broad scale, advertisements are the most prevalent and toxic of mental pollutants, because they support unrestrained consumptions, sendoff subliminal messages, and encourage negative body image. First,Show MoreRelatedA Critique of Toxic Advertisements763 Words   |  3 PagesIn Brands R Us, Stephen Garey explains the silent danger of advertisement to the public and to the world. Although advertisements affect such a small amount of people, the dangers of advertisement may not seem realistic. According to Garey, people consciously do not notice it. He goes on to tell that there are between 3,000 to 5,000 advertisement messages in a persons dail y life, which influences the affect. People do not realize how much a massive flood of ads cause an effect. Though consumerismRead MoreBrands r US by Stephen Garey: The Negative Effects of Advertisement647 Words   |  3 Pages â€Å"Brands r us† by Stephen Garey is about the negative effects of advertisements. According to Garey, most people do not think much about advertising, and we do not realize how it affects us. However, as he states in his essay, â€Å"There is a direct connection between an individual’s level of exposure to advertising and levels of product consumption.† For Garey, increased advertising leads to wanton consumption, which can pose dangers to our health and wellbeing (566). But even he can argueRead MoreHarmful Effects of Smoking1418 Words   |  6 Pagescancer. An aim of my study has been to determine that smoking also effect on family and society. 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